As we approach 2022, it’s time to start planning your digital advertising campaigns. Google Display Ads are a powerful tool to reach your target audience and drive conversions. To help you get started, we’ve compiled a list of 20 Google Display Ad examples that can inspire your 2022 advertising campaign.

1 – Dynamic Ads

Dynamic Ads allow you to automatically generate ads based on user behavior on your website. These ads show relevant products or services that a user has previously viewed on your website. This ad example can help increase conversion rates by showing users what they are interested in.

2 – Animated Ads

Animated Ads use motion graphics to attract attention to your ad. They can help your ad stand out in a sea of static images. This ad example can be especially effective for promoting products that require demonstration, such as software or apps.

3 – Interactive Ads

Interactive Ads allow users to engage with your ad, increasing the chances of conversion. These ads can include quizzes, surveys, or mini-games. This ad example can be useful for promoting products that require user education or for collecting user data.

4 – Video Ads

Video Ads can tell a story and create an emotional connection with your audience. They can be especially effective for promoting products that require demonstration or for brand awareness campaigns. This ad example can help increase brand recall and engagement.

5 – Carousel Ads

Carousel Ads allow you to showcase multiple products or services in one ad. Users can swipe through the carousel to see more. This ad example can be useful for e-commerce businesses that want to showcase their product range.

6 – Responsive Ads

Responsive Ads automatically adjust their size, format, and appearance to fit the ad space available. This ad example can help you reach a wider audience, as your ad will look good on any device.

7 – Local Ads

Local Ads can help you reach users in a specific location. These ads can include location-specific information, such as store hours or directions. This ad example can be useful for small businesses or franchises.

8 – Image Ads

Image Ads are static images that can be effective in creating brand awareness or promoting a single product. This ad example can be useful for businesses with a strong visual identity or for promoting seasonal products.

9 – Gmail Ads

Gmail Ads appear in users’ Gmail inboxes and can include images, videos, or HTML. These ads can be targeted based on user interests or behaviors. This ad example can be useful for promoting products or services that are relevant to Gmail users.

10 – Retargeting Ads

Retargeting Ads show ads to users who have previously interacted with your website or app. These ads can be highly effective in converting users who have already shown interest in your products or services. This ad example can help you get more out of your existing traffic.

11 – Native Ads

Native Ads blend in with the content of the website they appear on, creating a seamless user experience. These ads can be effective in driving engagement and brand awareness. This ad example can be useful for businesses that want to create a less intrusive ad experience.

12 – Display Ads with Social Proof

Display Ads with social proof feature customer reviews or ratings, creating trust and credibility with your audience. These ads can be effective in converting users who are hesitant to purchase. This ad example can be useful for businesses that want to highlight their customer satisfaction.

13 – Countdown Ads

Countdown Ads create a sense of urgency by counting down to a specific event, such as a sale or product launch. These ads can be effective in increasing conversions by creating a sense of FOMO (fear of missing out). This ad example can be useful for businesses that want to drive immediate action.

14 – Personalized Ads

Personalized Ads use data about user behavior or preferences to create a customized ad experience. These ads can be highly effective in converting users who feel understood and catered to. This ad example can be useful for businesses that want to create a more personalized relationship with their audience.

15 – Social Media Ads

Social Media Ads can be targeted based on user interests, behaviors, or demographics. These ads can be effective in reaching a specific audience and driving engagement. This ad example can be useful for businesses that want to promote their social media presence or drive traffic to their social media pages.

16 – Holiday-themed Ads

Holiday-themed Ads can create a festive and celebratory atmosphere around your brand. These ads can be effective in promoting seasonal products or creating a sense of urgency around holiday sales. This ad example can be useful for businesses that want to capitalize on holiday spending trends.

17 – Influencer Ads

Influencer Ads feature endorsements or product reviews from social media influencers. These ads can be effective in creating trust and credibility with your audience. This ad example can be useful for businesses that want to tap into the influencer marketing trend.

18 – Testimonial Ads

Testimonial Ads feature customer reviews or testimonials about your products or services. These ads can be effective in creating trust and credibility with your audience. This ad example can be useful for businesses that want to highlight their customer satisfaction.

19 – Geo-targeted Ads

Geo-targeted Ads allow you to target users based on their location. These ads can be effective in promoting products or services that are location-specific, such as restaurants or events. This ad example can be useful for businesses that want to target users in a specific area.

20 – Educational Ads

Educational Ads provide valuable information or insights to your audience. These ads can be effective in establishing your brand as a thought leader in your industry. This ad example can be useful for businesses that want to create a more educational and informative ad experience.

Conclusion

Google Display Ads offers a wide range of formats and targeting options to reach your audience effectively. By using these 20 Google Display Ad examples as inspiration, you can create a compelling and effective advertising campaign for 2022. Remember to test and optimize your ads to achieve the best results. Good luck!