If you’re looking for a way to stand out from the competition and get your message in front of your target audience, display ads are a great way to do it. In this blog post, we’ll be looking at 5 creative examples of display ads that are sure to grab your attention.
-
Geico’s “Unskippable” Ads: Use Humor to Engage Your Audience
Geico’s “Unskippable” ads are a great example of using humor to engage your audience. These ads show the first few seconds of a typical pre-roll ad, only to have the characters stop and acknowledge that the viewer has likely already clicked “skip.” The ads then continue in a hilarious and unexpected direction, leaving a lasting impression on the viewer.
-
Apple’s “Shot on iPhone” Campaign: Showcase the Capabilities of Your Product
Apple’s “Shot on iPhone” campaign is a great example of showcasing the capabilities of your product. These ads feature stunning photos and videos shot entirely on an iPhone, highlighting the quality of the camera and encouraging viewers to consider purchasing an iPhone for themselves.
-
Old Spice’s “The Man Your Man Could Smell Like”: Be Bold and Memorable
Old Spice’s “The Man Your Man Could Smell Like” campaign is a great example of being bold and memorable. These ads feature a shirtless man delivering hilarious and unexpected lines, leaving a lasting impression on viewers and encouraging them to remember the Old Spice brand.
-
Google’s “Year in Search” Campaign: Tell a Story with Your Ads
Google’s “Year in Search” campaign is a great example of telling a story with your ads. These ads feature a montage of the top searches of the year, highlighting important events and cultural moments. By telling a story with their ads, Google was able to engage viewers emotionally and leave a lasting impression.
-
Nike’s “Dream Crazy” Campaign: Use Your Ads to Make a Statement
Nike’s “Dream Crazy” campaign is a great example of using your ads to make a statement. These ads feature athletes who have overcome obstacles and achieved great things, encouraging viewers to “dream crazy” and pursue their dreams. By making a statement with their ads, Nike was able to connect with viewers on a deeper level and create a lasting emotional connection.
In conclusion
There are many creative ways to use display ads to grab your audience’s attention and leave a lasting impression. Whether you’re using humor, showcasing your product’s capabilities, being bold and memorable, telling a story, or making a statement, the key is to create ads that resonate with your target audience and leave a lasting impression. By following the examples of these successful display ad campaigns, you can create effective ads that help you achieve your marketing goals and stand out from the competition.
