When it comes to advertising your business online, display ads can be a powerful tool. Display ads are visual advertisements that appear on websites, social media platforms, and mobile apps. They are a great way to capture the attention of your target audience and promote your brand. Here are five examples of creative online display ads to inspire your next campaign:
Five Examples of Creative Online Display Ads
- Squarespace’s “Make It” campaign features dynamic, visually stunning ads that showcase the company’s website-building capabilities. The ads feature real customers and their websites, along with inspiring messaging that encourages viewers to start their own websites. This approach resulted in a 34% increase in customer acquisitions.
- Google’s “Year in Search” ad is a moving and emotional display ad that highlights the most searched topics of the year. The ad features real people and their stories, set to a powerful soundtrack. The ad was a hit and generated over 26 million views on YouTube.
- Dollar Shave Club’s “Our Blades Are F ing Great” campaign is a humorous and memorable display ad that showcases the company’s products. The ad features the company’s founder delivering a witty and irreverent monologue about the quality of their blades. The ad went viral and resulted in over 12,000 orders in the first two days.
- Spotify’s “Thanks, 2016. It’s Been Weird.” campaign is a creative and relatable display ad that highlights the year’s most-streamed songs and artists. The ad features colorful graphics and quirky messaging that encapsulates the spirit of the year. The ad was a hit and generated over 19 million views on YouTube.
- Patagonia’s “Vote the A holes Out” ad is a bold and powerful display ad that encourages people to take action on climate change. The ad features stark black-and-white graphics and a call to action to vote for candidates who prioritize the environment. The ad went viral and resulted in a surge of voter registrations and donations.
Final Words
In conclusion, creative online display ads can be a powerful way to promote your brand and engage with your audience. By using dynamic visuals, personalized messaging, and a bit of humor or emotion, businesses can create ads that stand out from the crowd and drive conversions. We hope these examples have inspired you to create your own memorable display ads that make an impact.
