As our world is diving deeper into the age of digital technology, the display ads might seem like a noise in the pure white screen of your communication devices. So, as a marketer, you would definitely want to make sure that you use display ads the right way to not lose money and get higher ROI.
But how can you do that?
In order to do it, you need to understand what display advertising is and how it really works. In this article, we’re going to talk about display advertising and some of the best practices to get higher ROI and CTR on your ads.
So, let’s dig in…
The Main Types Of Display Advertising
To start things up, when we say display ads, we mean any type of visual ads that you see in any website. But we can break them down in a few specific categories or types. Here’s a broad category you can break down your display ads in:
- Site Placement Ads: This type advertising can be explained as the time the advertisers choose certain websites where they want to put some ads. The ads they put in the site is known as the site placement ads.
- Contextual Advertising: That’s when you advertise any brand’s products or services on a website with a similar niche. For example, advertising gym outfits in a fitness blog.
- Remarketing Advertising: Let’s say a visitor has visited your website in the past. So, you show your ads in other websites where the visitor might go with a target that the visitor will click on the ad and come back to your website. This type of display advertising can be classified as remarketing advertising.
The Standards Of Display Advertising
When it comes to display advertising standards, both the advertisers and the publishers have to follow a certain set of rules. According to IAB, display ads should be such that it can be distinguished from the main content of the page with proper borders. And it shouldn’t get mixed with the main content of the website page.
The guideline also recommends a few standard yet flexible ad sizes and ratios. According to Google AdSense, the best performing ad sizes are 300×350, 336×280, 728×90, 300×600, and 320×100.
Things You Need To Know Before Creating A Display Ad
Before you even get started with the display advertising, you should know some of the best practices of this advertisement type in order to create a properly performing ad that will increase your ROI and help the publisher get some awesome revenue. Here are some display ad best practices you should follow:
Make Sure Your Ad Is Relevant
Always make sure that the content of the display ad is relevant to your target audience. After all, your primary goal is to make the audience get interested in your offers and brand and not to make them get irritated by you.
For example, in case of contextual display advertisements, you have to make sure that your ads are relevant to the niche of your website. Also, you need to see that the audience is taken to the actual landing page that your ad states and not the main website page.
For example, if you’re an online toy store and showing a display ad of teddy bears, when a reader clicks on the ad, they should be taken to the product page of the teddy bear.
Make Your Ads Mobile Friendly
When the display ads first came into existence, they were primarily geared towards the desktop users and not the mobile users. But things have changed a lot since then. Now, more than 70% of people in the first world countries use mobile as their main web surfing device. So, if you want to get some awesome CTR and CPA on your display ads, then you must absolutely make them mobile-friendly. Otherwise, you will be losing out on a lot of potential business.
Starting Display Ad Marketing
Now that you know what display ads are and the right way to use them, all is left for you is to join a right advertising network and start using display advertising. There are a lot of good display advertising networks to join if you’re looking for a zero-hassle way to start using display ads.
So, Is It Really Worth Trying It?
Display ads can help you reach more people, increase your brand awareness, and get potential leads when you use them effectively. However, the fact that it has a much lower CTR than the other type of ads often scares rookie marketers.
But despite the low CTR, the usage of display ads is constantly increasing. In fact, it grew 13.1% in 2017 which is more than the growth rate for any search ads. So, if you have realistic goals, the ability to create good ads, and target the right audience, you can definitely get a high ROI through it in a small time.