If you’re a publisher or advertiser, then you probably already know that Google brought a new Chrome 80 update to the table. But what makes it even more important is a new feature. Google has announced that it’s planning to block the push notification subscription pop-ups for some websites.

So, are push notification ads going to be useless? Which websites will get affected by it and what should you do right now.

We’ll answer all of your questions in this article.

So, let’s dig in…

What’s New In The Chrome 80 Update?

Image Credit – Forbes

In the recent update, Google Chrome confirmed that they plan to change the process of push notification ads and subscriptions in a few sites. In other words, Chrome is blocking the box that pops up for permission when the user gets to a website. Instead of that, they’re introducing a bell icon in the address bar.

Here are some things you need to understand about this new update:

How Does Chrome 8o Update Actually Decide When To Block Push Ads?

So, if this Chrome 80 update isn’t gonna affect all the websites, then how is Google planning to select sites that will be affected by it?

Here’s how Chrome plans to do it:

Should We Really Worry About It?

Image Credit – Daily Express

As publishers and advertisers, both are worried about the new update and how it will affect push notification ads, we have talked to experts about this. And here’s what we get to know:

Right now, publishers are better off investing more in making their sites more valuable to their users. This way, they can not only get more subscribers but they can also increase the opt-in rate.

Ways To Get More Subscriptions

After summing up the whole situation, it’s clear that gaining more subscription is the only effective way to keep the update from disrupting your site. Here are some tips to gain more subscriber:

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