In 2016, the number of people surfing the internet through their mobile surpassed the number of people surfing the internet using a desktop. And because of the sudden increase in mobile traffic that surpassed the desktop traffic, many advertisers and affiliates are in a dilemma. And that’s because now affiliates have to master both of the traffic sources which leave them with many unanswered questions.

Of course, there are a lot of differences between mobile and desktop traffic and how they behave online. And that’s because of how people use different devices such as mobile, tablets, and desktops. So, you, as an advertiser or affiliate, have to understand both of the traffics behavior to take their businesses forward.

Well, we’re here to help.

In this article, we’re going to discuss everything you need to know to maximize your revenue and succeed.

So, let’s dive in…

How Internet Users Are Using Their Mobile Vs Their Desktop?

A line graph titled "Website Visits By Device" shows data from Q2 2014 to Q4 2016. The x-axis represents the time periods, while the y-axis represents the number of website visits. The graph has three lines: a blue line for desktop visits, an orange line for mobile visits, and a gray line for tablet visits. Over time, the blue line (desktop) decreases, the orange line (mobile) increases and overtakes desktop visits around Q1 2015, and the gray line (tablet) remains relatively flat with a slight decline towards the end.
                                                                                                                                            Image Credit – Net Affinity Blog

Right now, there are more than 4.5 billion unique internet users all around the globe. And most of these internet users use both their cell phones and their personal computers. What’s different between them is when they use each of their devices.

Desktops are an important working tool for most people. So, people tend to use it between 7 o’clock in the morning and 7 o’clock in the evening.

Meanwhile, people can use their mobile anytime and anywhere since they’re super-convenient. That’s why people generally use their mobiles all over the day. But mobile usage drastically increases between 6 pm and midnight.

Therefore, if you’re targeting a certain type of user, then you have to target them at the right time, especially during the pick hours to gain their attention.

Characteristics Of Mobile Traffic

Mobile is one of the most versatile gadgets available to your customers that they can take anywhere they go. Here are some of the notable characteristics of mobile traffic:

When Mobile Traffic Performs The Best

Most verticals that have killer creatives that catch attention instantly perform really well when it comes to mobile traffic. For example, ads for the entertainment industry perform amazingly in people using tablets. The CPM is cheaper but because of the larger screen size, ads in tablets catch people’s attention fairly quickly.

Characteristics Of Desktop Traffic

An illustration showing various devices including a desktop computer, laptop, tablet, and smartphone. Each device screen is filled with grey blocks and blue highlights, representing different sections of a webpage. The words "DESKTOP," "TABLET," and "MOBILE" are written on the respective devices to indicate their types. The background is a gradient of light yellow with abstract shapes, emphasizing the comparison of web traffic across different devices.
                                                                Image Credit – Web Traffic Gigs

Here are some characteristics of desktop traffic:

In The End

Desktop and mobile traffic has a lot of unique characteristics that the advertisers need to understand to run successful campaigns. Study these given characteristics of each type of traffic and figure out which traffic suits your business more.

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