Banner advertising is a popular form of online advertising that has been around for years. It involves placing a graphic ad on a website or other online platform, to attract visitors to your website or promote your product or service. But how much does banner advertising cost, and what factors influence banner ad pricing? In this comprehensive guide, we explore these questions and provide strategies for maximizing ROI.

Table showing the costs and sizes of various banner ads. For $20, you get sizes 120 x 60 or 120 x 90 (Button). $25 gets you 120 x 120 (Button) or 125 x 125 (Button). $28 is for 200 x 200 (Small Square), 250 x 250 (Medium Square), or 468 x 60 (Full Banner). The more expensive options include $33 for 728 x 90 (Leaderboard), $39 for 300 x 600 (Half Page), $49 for 851 x 315 (Facebook Cover), and $79 for 1000 x 550 (Homepage Sliders)

Factors that Influence Banner Ad Pricing

Banner ad pricing can vary depending on several factors. Here are some of the most common factors that influence banner ad pricing:

Strategies for Maximizing ROI

Now that you understand some of the factors that influence banner ad pricing, how can you maximize your ROI? Here are some strategies to consider:


Banner advertising can be a highly effective way to reach your target audience and promote your business. By understanding the factors that influence banner ad pricing and implementing strategies for maximizing ROI, you can create successful banner ad campaigns that deliver results. Whether you’re a small business owner or a marketing professional, this guide will help you make informed decisions about your banner ad campaigns.

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