Social media has now been an integral part of everyone’s life. Social media is useful not only for connecting with people but also to promote business efficiently. The social media market is also extremely unpredictable. When one social media site tries to take a monopoly control over the space, another site emerges unexpectedly and gives heavy competition. This makes the social media space so competitive and results in significant improvement and development. There was a heavy influence on social media earlier by Facebook, Twitter, and Snapchat until the arrival of a new site called Tik-Tok.
This social media site enables users to upload short video clips with the facility to lip-sync to the background music and showcase their talent. The platform has around 523 million actives users. Out of this, around 249 million users from China, where it is known as Douyin. In this article, we will look at the factors that have helped it to grow significantly in the social media space.
Key Factors Behind Tik-Tok’s Success
Videos Going Viral In Tik-Tok
Common to every social media website, your content going viral is like a golden ticket. Being a platform that is not yet mainstream, has a higher rate of viral successes. For instance, a normal 12 seconds video of a cat clapping and twirling to Mr. Sandman, uploaded by a high school student named Jade Tylor-Ryan, earned over 6.9 million views and 1.3 million likes in a day. These videos can easily be downloaded and uploaded on other social media sites making the viral content on it go viral in different platforms that significantly help the site to get promotions.
It deals with a diverse range of niches. This makes the platform more flexible for people having different fortes. Influencer marketing is not widespread in Tik-Tok. But it is estimated to significantly grow in the future. This platform allows you to reach out to a large audience base that is pertinent, significant, and value-driven. Many big brands, including Calvin Klein and Sony, have started the influencer campaigns on It has helped them to gain momentum and reach a wider audience.
Effective Marketing Strategies of Tik-Tok
Tik-Tok is a platform that has a lot to offer and it is worth exploring. The site offers you to explore various content based on your niches and interests. The brand Tik-Tok is still at its baby stage, so the best way to know more about it is to explore the various campaigns going on with the platform. Tik-Tok recently partnered with a number of celebrity creators to create a 15 seconds video that is meme material. This helped the site to draw attention to its content creating abilities. The marketing campaign is designed to enhance the platform’s engagement and encouraged numerous popular celebrities to create meme videos and post on their respective Twitter account with the #memeathon. The campaign had an engagement rate at thousands and had millions of views.
Focusing On The Foodie Niche
In order to tap on the foodie niche, Tik-Tok collaborated with various culinary influencers with the #SavortheFlavour campaign. The campaign encouraged many foodie influencers to create aesthetically pleasing videos and sharing them in their Instagram profile. This helped Tik-Tok to draw the attention of thousands of Instagram users. This had an impressive result that helped Tik-Tok to gain significant popularity.