Gaining Insight into the Range of Native Advertising Styles

Native advertising is a popular form of advertising that blends seamlessly with the content it’s placed alongside. If you’re not familiar with this type of advertising, it’s important to know that there are different types of native ads you can use. In this blog, we’ll explore the various types of native advertising and how they can benefit your business.

Types of Native Advertising

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In-Feed Native Ads

In-feed native ads are the most common type of native advertising. They appear within a website or app’s feed of content and match the look and feel of the surrounding content. This type of ad is typically used to promote sponsored content or products.

Search Ads

Search ads are native ads that appear at the top of search engine results pages (SERPs). They blend in with the organic search results, but they are marked as ads. These ads are designed to look like regular search results, but they are sponsored by advertisers .

Recommendation Widgets

Recommendation widgets are native ads that appear at the bottom of an article or on a website’s sidebar. They recommend additional content that is related to the content the user is already reading. These ads can be a great way to keep users engaged with your content and increase pageviews.

In-Ad Native Ads

In-ad native ads are ads that appear within the content of an article or blog post. They are designed to blend in with the surrounding content and look like a part of the article. These ads are typically used to promote a product or service that is related to the content of the article.

Custom Ads

Custom ads are native ads that are designed to match the look and feel of a website or app. They are often created specifically for a particular website or app and are tailored to fit in with the site’s branding. These ads can be a great way to create a seamless user experience.

Benefits of Native Advertising

Native advertising offers several benefits over traditional advertising. One of the biggest benefits is that native ads are less intrusive than traditional ads. Native ads are designed to blend in with the content, which makes them less disruptive to the user experience. Another benefit of native advertising is that it can be more effective than traditional advertising. Native ads are more likely to be seen and clicked on than traditional ads because they blend in with the content.

Conclusion

Native advertising is a powerful tool for businesses looking to promote their products or services. By using one or more of the different types of native advertising, you can create a seamless user experience and increase engagement with your content. Whether you’re looking to promote sponsored content, products, or additional articles, native advertising can help you achieve your goals.