So, you have a site that attracts a decent amount of traffic and now you want to monetize it. Maybe you just have a site with multiple video content or just a regular content site with blog posts. Either way, you’re looking for an effective method to earn money from your website.
In this article, we’re going to show you the ways to monetize your website using video ads in a step-by-step method.
So, without any further ado, let’s dig in…
Step 1: Sign Up With A Video Ad Network
In order to run video ads on your website, first, you need to sign up with a reputable video ad network such as AdX or ForeMedia. To do this, first, connect with a Google Adsense publishing partner and collect your ADX for video tags from them. Once they approve your application and your account is activated, you will get your own ADX tags for your video ads. The whole process might take about 2 days.
Step 2: Create The Line Items For All The Video Networks And Make Them Compete
Once you successfully sign up with a few reputable video networks such as ForeMedia, you should get started with the integration process. Now, you can set up the DFP small publishing network to create separate video tags for each publishing network so you can automatically show the ads that will pay you more.
But before that, you need to set a CPM rate for your video ads. Connect with your account manager and set the price settings for maximizing your revenue. And if you want to save all these hard works, for now, you can just get started with the AdX ad network.
Step 3: Buy A Video Player Subscription
If you want to host your videos and show your video ads to the website visitors, then having a video player subscription is absolutely necessary.
Step 4: Develop The Player And Integrate The Ad Codes
This is a bit of a technical step where you’re required to add the ad codes with your video player in order for them to show the video ads to the website visitor. Before you integrate the normal videos with your video player, make sure they are either your self-made video with ownership rights or other people’s videos with permission to stream.
Once you set up the videos, make sure you choose the ad videos to be shorter than the actual videos on the website. For example, if the video length on any page is 4-minute long, then as the rule of thumb, the ad should not be any longer than 2 minutes.
Step 5:Select The Videos For The Player
In case your website is not a video streaming site, you need to select and add the right kind of videos to your video players that are relevant to the content of your page or the website. Or you can also select viral videos that would attract a lot of attention. However, unless the video is about an extremely popular subject, you should only keep these videos as your last resort.
Step 6: Add The Ad Code To Your Website
Once the generation of the ad code is complete, now, it’s time to add this code to your website. As the general rule, you should put your video player anywhere between the second and third paragraphs of your website pages. This will generate a reasonable amount of video views and ensure a higher CPM.
Step 7: Keep A Watch Over Your Statistics
Once the whole setup is done and your ads start playing, it’s time to keep a watch over your ad stats such as daily view, your ad CPM, clicks, and total ad revenue. Sometimes, you might see drastic changes in your CPM that affect your revenue because of any new type of campaign going live. But it evens out in the long term. Remember, the closer the ad resembles your niche, the higher the CPM will be.
CPM Rates For Video Ads
The CPM for the video ads is generally 3x-4x that of the banner ads of your website. So, in simple terms, if you’re generating about $1 per thousand views for your banner ads, the revenue generated from the same number of views from a video ad would be around $3-4. Also, any time any great campaign starts, your revenue will also go off the roof.