Just a few decades ago, advertising was all about standing out of the crowd. You needed to hard-sell people to get them to buy your products or service. But things have changed right now. Nowadays, people tend actively avoid most of direct marketing. Instead, they look to gain more knowledge by doing their own research. And because of this native ad blend in perfectly and has the potential to deliver great results for marketers.
In this article, you’ll learn what native ads are and how you can successfully run your own native ad campaign.
So, let’s dig in…
How Native Ads Are Different Than Others?
Just like the name of this ad format, native ads are specifically designed to look like they belong to the site. Or in other words, they look like they’re just the part of the website even if it’s an advertisement. Moreover, the native ad can be designed in a way that resembles the site so it won’t feel like a promotion.
The primary purpose of the native ads is not to be perceived as mere ads. As a result, the reader will feel like the ad is a part of the website and they won’t face any distraction. And because of that, native ads have a higher CTR which increases the likeliness of a conversion.
However, since they don’t seem like an ad, you have to craft your landing page in a way so it has similar content just like the site the ads were shown to.
Things That Will Help You Succeed With Native Ad
Like all other ad formats, you have to take care of a few specific elements for the native ads to become successful. In this section, we’re going to talk about the things you need to take care of to succeed with the native ad. Here we go:
- The first thing you need to take care of to become successful is to get your creatives right. You need to make sure that your creative is catchy that grabs attention immediately. However, it should never be salesy. On the other hand, the text of the ad should seem like a headline of some articles or a news site.
- Make sure to identify the ad zones according to how they’re performing. It’s better if you create a white and blacklist of the ad zones. This way, you can identify the zones where ads aren’t performing well. As a rule of thumb, if you see the CTR to be dropped by 30 percent, it might be the right time to make some changes.
- When starting out, it’s always better to go with the CPC model. And if you see your CPC campaigns get good results with a CTR of over 1.2 percent, then it’s safe to test out the CPM campaign. Find which model works better for you and optimize accordingly.
In The End…
Native ads really have the potential to deliver some amazing results. But you have to tick every box right to make the most out of it. Use the tips we have shared above and implement them. They should be able to help you create a killer native ad strategy even if you have never tried them before.