Social media has significantly grown since its arrival and now it has become a vital platform for millions of people. In today’s digital world, social media is not only useful for connecting people. It is also common among many companies for their marketing purposes. As per the reports, advertising spends on social media is going to enhance. It will reach about $103 billion by the next year. The growth of social media is making it more complicated. The algorithm is about to change in order to sustain with time. Here are some of the things that might change in the world of a landscape of social media in the future.
Scenario Of Landscape Of Social Media In 2020
Data Security Will Get Stronger
The news that broke out in 2008. Facebook had shared the personal information of around 87 million users. The social media faced a consumer trust drop of around 67%. This made the GDPR make all the paid social media marketing to become more transparent with the users. Social media data security has now become the top priority of most of the companies. The ongoing distrust on social media has made the companies shift their aim. From achieving the maximum amount of followers to achieving transparent quality engagement. The companies will offer personalized customer experience to retain customer trust.
Stories And Live Video Will Have A Huge Impact
One of the biggest trends in social media this year will be the growth of the story format. The story format has been a feature in most of the leading social media sites now. The upcoming generations are in love with this format and its popularity. It has forced social media sites to enhance this feature with time. The live video format has also enhanced its popularity with time. As it gives the opportunity to brands of interacting with the followers online. Both features have seen significant growth with time and will continue to take over social media.
Commerce Will Go Mainstream In Social Media
Shopping on social media has become more popular among youth in recent times. The maximum online shopping is done on the visual platforms of social media like Snapchat and Instagram. This has indicated a breakthrough in social commerce in the year 2020. Statistically, around 41% of users aged between 18-33 years uses social media for shopping frequently. Letting people shop through social media feeds enhances the shopping experience of the users. It will make more e-commerce businesses to pop-up over time.
Growth Of Influencer Marketing
Looking t the present scenario. It is seen that the growth of the influencer market is getting stronger day by day. The younger generations are now making influencer marketing a more realistic and profitable career option for the future. According to the statistical data, around 58% of the marketers are enhancing their budget for the influencer marketing strategy. The influencers have thousands of real followers that are drawn towards a particular niche that makes influencer marketing a more convenient and efficient mode of marketing. Influencer marketing remains a fundamental part of the contemporary social media that will ascend in popularity in the future.