Are you a publisher who wants to ensure that your website is generating the most ad revenue possible? If so, then it’s time to start using Ads.txt. This simple yet powerful format can help you protect your brand and increase your ad revenue by ensuring that only authorized buyers can purchase ad inventory from you.

What is Ads.txt?

Ads.txt stands for Authorized Digital Sellers. It is an IAB-approved format that allows publishers to declare who is authorized to sell their digital inventory. By implementing Ads.txt, publishers can prevent unauthorized reselling of their inventory, which can help to prevent ad fraud and increase trust with advertisers.

How does Ads.txt work?

Ads.txt works by providing a list of authorized sellers for a particular publisher’s inventory. When a buyer wants to purchase ad inventory from a publisher, they can check the publisher’s Ads.txt file to see if the seller they are working with is authorized to sell that inventory. If the seller is not listed in the Ads.txt file, the buyer knows that they should not purchase that inventory.

Why is Ads.txt important for publishers?

Ads.txt is important for publishers because it can help to prevent ad fraud and increase trust with advertisers. By ensuring that only authorized buyers can purchase ad inventory, publishers can prevent unauthorized reselling of their inventory, which can lead to ad fraud. Additionally, by providing a list of authorized sellers, publishers can increase trust with advertisers, who are more likely to work with publishers who have implemented Ads.txt.

How to implement Ads.txt?

Implementing Ads.txt is a simple process. First, you need to create a text file called “ads.txt” and place it in the root directory of your website. This file should contain a list of authorized sellers for your inventory. Each line in the file should contain four fields: the domain name of the advertising system, your publisher account ID, the type of account (direct or reseller), and the certification authority ID.

Here is an example of what an Ads.txt entry might look like:

google.com, pub-1234567890123456, DIRECT, f08c47fec0942fa0

Once you have created your Ads.txt file, you should upload it to your website’s root directory. You can then validate your Ads.txt file using the IAB’s Ads.txt validator.

Conclusion

In conclusion, if you are a publisher who wants to maximize your ad revenue and protect your brand, then you should implement Ads.txt today. By providing a list of authorized sellers for your inventory, you can prevent ad fraud and increase trust with advertisers. Implementing Ads.txt is a simple process that can have a big impact on your ad revenue and brand protection.