Are you still running just display and banner ads and your ad’s CTR is quite low? Sure, display and banner ads have been a great way to promote your products, especially to the warm audience. But its efficiency is constantly spiraling down over the last few years. That’s when native advertisement comes in.
This is a new revolutionary ad format that is adopted by most media and publishing sites. And most advertisers are seeing a huge spike in CTR when they use native ads. In fact, the CTR of native ads is so good that it brings around 20% of the total revenue for the media sites.
So, what are native ads, and should you, as an advertiser, start using it too?
In this article, we’re going to discuss what native ad is and why you should start using it too.
So, let’s dive in…
What Is Native Advertisement?
In it’s simplest form, native ads are a special kind of promoted content that is displayed to your target audience in a non-disruptive manner. If you forge your native advertisements right, then these promoted content will perfectly blend in with the surrounding content. As a result, it will seem less like a promotion and more like additional valuable content that is relevant to the website the ads are shown in.
Some Major Types Of Native Ads
Although all the native ads promote content relevant to the advertisement site, there are a few different types in them. Here, we’ll talk about the top 3 native ad types:
These are the most common types of native ads that your audience or target customers see most of the time. These are in-feed ads that appear as sponsored or promoted content in social media sites such as Facebook, Twitter, and LinkedIn. They generally appear in while you’re scrolling. Plus, some news sites use these kinds of ads too.
Whenever you Google anything, you might see these ads relevant to your search results at the top of your screens. These are the search ads. Advertisers usually pay the search engine to make their ad appear there.
These are yet another popular type of native ad type and it is recommended widgets. In this type of ad, you’ll see a bunch of relevant promoted content at the end of the article or on the right side of the article. The best part is that people don’t get disrupted while they’re reading. And since they’re already engaged in the topic, they’re more likely to click on your ads.
Why Should You Consider Using Native Advertisement
Native ads are usually better than display, banner, or most of the other ads because the people who click on the ads are usually way more engaged in a topic relevant to the ad. That means these types of ads don’t usually mess up with the actual user experience. And this is great news for both the advertisers and the publishers.
In fact, according to a survey on different types of ads, the native ones tend to have a pretty high CTR which can be up to 8 percent. And this is almost 308 times higher than the usual display ads. And the numbers don’t lie.
So, if you’re not trying native advertisement, you might be missing on a lot of possible leads, customers, and revenue.
In The End: Get Started With Native Advertisement Today
Wrapping it up, native ads are quite profitable for the advertisers with its amazingly high CTR because of its non-disruptive nature. With the right creative and proper ad placement, these ads have the power to truly increase your ROI and bring more revenue.
PS: Want to get started with native ads? Contact ForeMedia today!