In today’s digital world, advertising is an essential part of any business strategy. With the rise of online advertising, display ads have become a popular way for brands to showcase their products or services. But with so many display ads out there, how can you make yours stand out from the crowd? One way is to take inspiration from some of the best display ads out there. In this article, we’ll showcase some inspiring examples that you can use to improve your advertising strategy.
Nike
Nike is known for its creative and inspiring advertising campaigns, and its display ads are no exception. In this example, Nike uses a minimalist design that emphasizes its product, the Nike Air Max 720. The ad is simple, with the shoe taking center stage against a black background. The tagline, “The Air You Can Feel,” emphasizes the product’s unique selling point.
Apple
Apple is a master of advertising, and its display ads are no different. In this example, Apple uses a simple and elegant design to showcase its MacBook Pro. The ad features a stunning image of the laptop against a white background, with the tagline, “More power. More performance. More pro.” The ad effectively communicates the product’s key benefits while also showcasing its sleek design.
Coca-Cola
Coca-Cola is a brand that’s been around for over a century, and its advertising has always been iconic. In this display ad, Coca-Cola uses a playful and colorful design that emphasizes its product, Coke Zero. The ad features the product against a colorful background with the tagline, “Taste the Feeling.” The ad effectively communicates the product’s unique taste and encourages viewers to give it a try.
Airbnb
Airbnb is known for its innovative and creative advertising campaigns, and its display ads are no exception. In this example, Airbnb uses a playful and interactive design to showcase its travel experiences. The ad features an animated map that highlights different travel destinations around the world. Viewers can click on each destination to learn more about the experiences available.
Amazon
Amazon is the world’s largest online retailer, and its display ads are a key part of its advertising strategy. In this example, Amazon uses a simple and effective design to showcase its product, the Kindle Paperwhite. The ad features the product against a white background with the tagline, “Unplug. Unwind. Give the gift of reading.” The ad effectively communicates the product’s key benefits and encourages viewers to make a purchase.
These are just a few examples of the best display ads out there. What they all have in common is a creative and effective design that effectively communicates the product’s unique selling point. When creating your own display ads, it’s important to take inspiration from these examples and find ways to make your ads stand out from the crowd. Whether you’re showcasing a product, service, or experience, a great display ad can make all the difference in your advertising strategy.
