If you’re looking to promote your business online, display advertising is a great way to do it. Display advertising is a type of online advertising that uses banners, images, and other visual elements to attract the attention of potential customers. In the below, we’ll explore the key types of display advertising and how you can use them to grow your business.

Banner Ads

Banner ads are the most common type of display advertising. They are typically rectangular or square in shape and appear at the top, bottom, or sides of a website. Banner ads can be static or animated, and they can include images, text, or both. They are often used to promote a specific product or service or to increase brand awareness.

Pop-Up Ads

Pop-up ads are a type of display advertising that appears in a separate window or tab when a user clicks on a website. Pop-up ads can be annoying to users, but they are effective at grabbing attention. They can be used to promote special offers, discounts, or other incentives to encourage users to make a purchase.

Video Ads

Video ads are a type of display advertising that use video content to promote a product or service. Video ads can be displayed before, during, or after a video on a website or social media platform. They can be highly effective at attracting users and driving conversions, but they can also be expensive to produce.

Native Ads

Native ads are a type of display advertising that blend in with the content on a website. They are designed to look like regular content, so users are more likely to engage with them. Native ads can be used to promote a product or service or to increase brand awareness.

Interstitial Ads

Interstitial ads are a type of display advertising that appear between two pieces of content on a website or app. They are typically full-screen ads that require users to interact with them before they can access the content they were trying to view. Interstitial ads can be effective at driving conversions, but they can also be annoying to users.

Retargeting Ads

Retargeting ads are a type of display advertising that targets users who have previously visited your website. Retargeting ads can be used to remind users about products or services they were interested in, or to offer them special incentives to make a purchase.

Social Media Ads

Social media ads are a type of display advertising that appear on social media platforms like Facebook, Instagram, and Twitter. They can be used to target users based on their interests, demographics, and behavior. Social media ads can be highly effective at driving conversions, but they can also be expensive to produce.

In-App Ads

In-app ads are a type of display advertising that appear in mobile apps. They can be static or animated, and they can include images, text, or both. In-app ads can be effective at driving conversions, but they can also be annoying to users if they are intrusive or disrupt the user experience.

Conclusion

Display advertising is a powerful tool for promoting your business online. By using the key types of display advertising outlined in this blog post, you can increase brand awareness, drive traffic to your website, and boost sales. Whether you’re using banner ads, video ads, or social media ads, the key is to create visually compelling content that engages users and inspires them to take action. So, start experimenting with different types of display advertising and see what works best for your business!