Native campaigns are a type of digital advertising that blends in seamlessly with the content. It’s a non-intrusive approach that enhances the user experience. But what exactly are native campaigns and how can they benefit your business? Let’s find out.

Infographic titled ‘DIGITAL ADVERTISING STRATEGY’ with a central circular diagram labeled ‘Digital Advertising Strategy’ and five segments representing different types of digital advertising: Search Engine Marketing, Display Ads, Social Media Ads, Native Advertising, and Remarketing, against a white background

What is a Native Campaign?

A native campaign is a type of digital advertising that matches the look and feel of the website it’s on. It’s designed to blend in seamlessly with the content, making it less likely to be ignored or blocked. Native campaigns can come in various formats, including sponsored content, in-feed ads, and recommended content.

Why Use a Native Campaign?

Native campaigns are effective because they offer several benefits over traditional banner ads. Firstly, they’re non-intrusive and enhance the user experience. Secondly, they’re more likely to be viewed and shared than traditional banner ads. Thirdly, they can improve engagement and brand awareness. Lastly, they can help publishers monetize their content without compromising the user experience.

How to Use a Native Campaign

To use a native campaign, it’s important to choose the right format and platform. Sponsored content is a popular format that allows advertisers to create content that matches the website’s editorial style. In-feed ads are another format that appears in the website’s content feed. It’s important to choose a platform that offers targeting options to ensure the ads reach the right audience.

Best Practices for a Native Campaign

To ensure the best results from a native campaign, it’s important to follow a few best practices. Firstly, it’s important to choose the right format and platform. Secondly, it’s important to create content that matches the website’s editorial style. Thirdly, it’s important to test different formats and targeting options to see which ones perform best. Lastly, it’s important to measure and analyze the results to improve future campaigns.

The Future of Native Campaigns

As ad-blocking continues to rise, native campaigns are becoming an increasingly important part of digital advertising. In fact, eMarketer predicts that native ad spending will reach $52.75 billion in 2022. This means that advertisers and publishers who embrace native campaigns now are likely to be ahead of the curve.

Examples of Successful Native Campaigns

There are many examples of successful native campaigns. One example is the “Share a Coke” campaign by Coca-Cola. The campaign featured personalized Coke bottles with people’s names on them. The campaign was a huge success, generating over 500,000 photos shared on social media.

Another example is the “Dove Real Beauty Sketches” campaign. The campaign featured women describing themselves to a sketch artist, who then drew a portrait based on their description. The campaign was a huge success, generating over 163 million views on YouTube.

Conclusion

Native campaigns are a non-intrusive approach to digital advertising that enhances the user experience. They offer several benefits over traditional banner ads and can improve engagement and brand awareness. To ensure the best results, it’s important to choose the right format and platform, create content that matches the website’s editorial style, and test different formats and targeting options. As ad-blocking continues to rise, native campaigns are becoming more important than ever.

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