If you’re a small publisher, you know how challenging it can be to monetize your website or blog. One of the most effective ways to do this is by incorporating video ads. Video ads can generate a higher revenue than traditional display ads, making them an attractive option for small publishers. However, finding the right video ad network can be a daunting task. In this blog post, we’ll take a look at some of the best video ad networks for small publishers and how to choose the right one for your website.
What are Video Ad Networks?
Video ad networks are platforms that connect advertisers with publishers, allowing them to display video ads on their websites or blogs. Advertisers pay the video ad network, which in turn pays the publisher a portion of the revenue generated by the ads.
Top Video Ad Networks for Small Publishers
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Google AdSense for Video
Google AdSense for Video is a popular video ad network for small publishers. It offers a range of video ad formats, including in-stream, in-banner, and in-article ads. Google AdSense for Video also offers advanced targeting options, allowing publishers to target their audience by demographics, interests, and location.
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SpotX
SpotX is another video ad network that’s great for small publishers. It offers a wide range of ad formats, including pre-roll, mid-roll, and post-roll ads. SpotX also offers advanced targeting options, such as contextual targeting, audience targeting, and device targeting.
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Infolinks
Infolinks is a video ad network that offers a variety of ad formats, including in-text ads, in-search ads, and in-frame ads. It’s an excellent option for small publishers who want to monetize their website or blog without disrupting the user experience.
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Tremor Video
Tremor Video is a video ad network that specializes in premium video advertising. It offers a range of ad formats, including pre-roll, mid-roll, and post-roll ads. Tremor Video also offers advanced targeting options, such as contextual targeting and audience targeting.
Choosing the Right Video Ad Network
When choosing a video ad network, there are several factors to consider:
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Ad Formats
Different video ad networks offer different ad formats. Consider the ad formats that will work best for your website or blog, and choose a video ad network that offers those formats.
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Revenue Share
Video ad networks typically take a percentage of the revenue generated by ads. Consider the revenue share offered by different video ad networks and choose one that offers a fair revenue share for publishers.
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Targeting Options
Advanced targeting options can help you reach your target audience more effectively. Consider the targeting options offered by different video ad networks and choose one that offers the options you need to reach your audience.
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Payment Options
Different video ad networks offer different payment options, such as PayPal, wire transfer, or check. Consider the payment options offered by different video ad networks and choose one that offers the payment method you prefer.
Conclusion
Video ads can be a lucrative revenue stream for small publishers. By choosing the right video ad network, you can monetize your website or blog effectively. Consider the ad formats, revenue share, targeting options, and payment options offered by different video ad networks, and choose the one that best suits your needs. With the right video ad network, you can increase your revenue and take your website or blog to the next level.
