Native display ads have become a popular form of advertising and for good reason. With the rise of ad blocking, marketers have had to find new ways to reach their target audience. Native ads allow for a non-intrusive approach that seamlessly integrates with the content. But how can publishers monetize this type of ad? Here’s what you need to know.
Why Native Display Ads Are Effective
Native ads are effective because they are designed to match the look and feel of the website they are on. This creates a more natural and engaging user experience. In fact, studies have shown that native ads are more likely to be viewed and shared than traditional banner ads.
How to Monetize Native Display Ads
One way to monetize native ads is through sponsored content. Sponsored content is created by the advertiser but presented as editorial content. This allows the advertiser to reach a wider audience without appearing as an obvious ad.
Another way to monetize native ads is through programmatic advertising. Programmatic advertising is a process of buying and selling advertising inventory in real-time through an automated system. This allows publishers to reach a larger audience and increase their revenue.
The Benefits of Native Display Ad Monetization
Native display ad monetization can be beneficial for publishers in a number of ways. Firstly, it allows for a non-intrusive approach that enhances the user experience. Secondly, it can increase revenue through programmatic advertising and sponsored content. Lastly, it allows publishers to offer a wider range of ad formats to advertisers, which can attract more advertisers.
Best Practices for Native Display Ad Monetization
To ensure the best results from native display ad monetization, it is important to follow a few best practices. Firstly, it’s important to clearly label sponsored content as such to maintain transparency with the audience. Secondly, it’s important to test different ad formats to see which ones perform best. Lastly, it’s important to choose a native ad platform that offers a range of targeting options to ensure the ads are reaching the right audience.
The Future of Native Display Ad Monetization
As the use of ad-blockers continues to rise, native display ad monetization is becoming an increasingly important revenue stream for publishers. In fact, eMarketer predicts that native ad spending will reach $52.75 billion in 2022. This means that publishers who embrace native display ad monetization now are likely to be ahead of the curve.
Conclusion
Native display ad monetization is an effective way for publishers to increase revenue without compromising the user experience. By following best practices and choosing the right native ad platform, publishers can offer advertisers a range of ad formats while maintaining transparency with their audience. As the use of ad-blockers continues to rise, native display ad monetization is becoming more important than ever.
