As a business owner, you’re always looking for ways to reach more potential customers and grow your business. One of the most effective ways to do this is through advertising. And if you’re looking to expand your advertising efforts beyond Google, becoming a Microsoft Advertising Partner might be the perfect choice for you.
In this blog post, we’ll explore what it means to be a Microsoft Advertising Partner, why it’s beneficial for your business, and how to become one. Let’s dive in!
What is a Microsoft Advertising Partner?
A Microsoft Advertising Partner is a company that has met certain criteria and has been approved by Microsoft to provide advertising services to its clients. These companies have demonstrated expertise in Microsoft Advertising and have access to exclusive tools and resources to help them optimize their clients’ campaigns.
Why Should You Become a Microsoft Advertising Partner?
-
Access to a Larger Audience
When you become a Microsoft Advertising Partner, you gain access to millions of potential customers who use Bing, Yahoo, and AOL to search the web. This can greatly expand your reach and help you connect with people who might not have found you through Google.
-
Increased Visibility
As a Microsoft Advertising Partner, you’ll have access to exclusive resources and tools that can help you optimize your clients’ campaigns and improve their visibility in search results. This can lead to increased clicks and conversions, which can ultimately drive more revenue for your business.
-
Better ROI
Because Microsoft Advertising tends to have lower competition than Google, the cost per click (CPC) is often lower as well. This means that you can often achieve a better return on investment (ROI) with Microsoft Advertising, especially if you’re in a competitive industry.
-
Personalized Support
When you become a Microsoft Advertising Partner, you’ll have access to a dedicated account manager who can help you with any questions or concerns you have. This personalized support can be invaluable, especially if you’re new to Microsoft Advertising or if you have complex campaigns to manage.
How Do You Become a Microsoft Advertising Partner?
-
Meet the Criteria
To become a Microsoft Advertising Partner, you’ll need to meet certain criteria, including having a minimum of $6,000 USD in advertising spending over the past 90 days and having at least one active Bing Ads account. You’ll also need to demonstrate expertise in Microsoft Advertising by passing a certification exam.
-
Apply to the Program
Once you’ve met the criteria, you can apply to become a Microsoft Advertising Partner. The application process is relatively simple and can be done online. You’ll need to provide some basic information about your business, including your website URL and your contact information.
-
Get Approved
After you’ve applied, Microsoft will review your application and determine whether you meet the criteria to become a Partner. If you’re approved, you’ll receive access to exclusive tools and resources, as well as a dedicated account manager who can help you get started.
Conclusion
Becoming a Microsoft Advertising Partner can be a great way to expand your advertising efforts and reach more potential customers. With access to a larger audience, increased visibility, better ROI, and personalized support, it’s no wonder that so many businesses are choosing to partner with Microsoft. So if you’re looking for a way to take your advertising to the next level, consider becoming a Microsoft Advertising Partner today!
