10 Examples of Great Display Ads and What Makes Them Effective

Display ads can be a powerful way to reach your audience and drive conversions. But what makes a display ad effective? Here are 10 examples of great display ads and what sets them apart:

1. Apple

Apple’s display ads are simple and elegant, featuring high-quality product images and minimal text. This creates a sense of sophistication and exclusivity, appealing to Apple’s target audience of tech-savvy, design-conscious consumers.

2. Nike

Nike’s display ads are bold and energetic, featuring powerful images of athletes in action and motivational slogans. This creates a sense of inspiration and empowerment, appealing to Nike’s target audience of active, driven individuals.

3. Grammarly

Grammarly’s display ads are clever and attention-grabbing, featuring humorous images and copy that playfully highlight the benefits of the product. This creates a sense of personality and relatability, appealing to Grammarly’s target audience of writers and language enthusiasts.

4. Old Spice

Old Spice’s display ads are quirky and irreverent, featuring over-the-top images and copy that playfully subvert traditional masculine stereotypes. This creates a sense of humor and edginess, appealing to Old Spice’s target audience of young, trend-setting men.

5. Dropbox

Dropbox’s display ads are sleek and modern, featuring clean, minimalist design and simple, straightforward copy. This creates a sense of professionalism and efficiency, appealing to Dropbox’s target audience of business professionals and creatives.

6. Airbnb

Airbnb’s display ads are colorful and inviting, featuring images of beautiful locations and aspirational travel experiences. This creates a sense of wanderlust and adventure, appealing to Airbnb’s target audience of adventurous, experience-seeking travelers.

7. Coca-Cola

Coca-Cola’s display ads are iconic and timeless, featuring classic images and slogans that evoke a sense of nostalgia and Americana. This creates a sense of tradition and familiarity, appealing to Coca-Cola’s target audience of all ages and backgrounds.

8. Audi

Audi’s display ads are sophisticated and luxurious, featuring images of high-end cars and stylish, aspirational lifestyles. This creates a sense of exclusivity and refinement, appealing to Audi’s target audience of affluent, discerning consumers.

9. H&M

H&M’s display ads are trendy and fashion-forward, featuring images of stylish models and on-trend clothing. This creates a sense of fashionability and individuality, appealing to H&M’s target audience of fashion-conscious, price-sensitive shoppers.

10. Google

Google’s display ads are simple and informative, featuring clean, minimalist design and straightforward copy that highlights the benefits of Google’s products and services. This creates a sense of trust and reliability, appealing to Google’s target audience of tech-savvy, problem-solving consumers.

In conclusion, great display ads are effective because they capture the attention of the viewer, evoke an emotional response, and clearly communicate the benefits of the product or service. By studying examples of effective display ads, you can gain insight into what works and apply those lessons to your own campaigns.