5 monetization mistakes that cost publishers money

5 Monetization Mistakes That Cost Publishers Money

Do you have a website that has a decent number of daily traffic and now you want to monetize your traffic using monetization ad formats? That’s great. You’re a publisher now.

But is it really that easy to monetize your website’s traffic?

Well, if you’re new to web traffic monetization, you’ll definitely face some problems and make a few mistakes here and there. You might face little problems every now and then and wonder if you’re doing fine. You might ask yourself, “Did I do any mistake? Am I losing opportunity to make more money? Or am I doing just fine?”

Believe us. Every single publisher has gone through these phases of trial and error and scratched their head thinking the above questions.

In this article, we’re going to discuss the biggest monetization mistakes new publishers make that cost them money so you won’t fall in the same pitfalls.

So, here we go…

Removing Ad Tags Too Soon

Monetization mistakes: removing ad tags too soon.
Image Credit – Bannersnack Blog

When it comes to monetizing the websites, many publishers desperately want quick results. Many of them just put one ad tag, wait for no more than 30 minutes, and expect  big numbers. But that’s not how it works.

Sure, if you have a website with a lot of daily traffic, it should not take too much time for the monetization results to show up. But still, they’re not gonna show up out of anywhere within 20 minutes of adding the ad tags.

But that’s what many publishers don’t understand. They become impatient, remove the tag quickly, and try a new one even before the system gets enough time to capture the data. And that’s a big mistake.

So, if you’re a publisher and looking to monetize your website, have a little patience. Understanding which ad format works on your website and bring you the most money takes time. Therefore, next time you add any ad tags to your website, make sure you let it stay there for a reasonable amount of time before making any changes.

Using Too Many Advertisement Formats At Once

This is one of the common mistakes many new publishers make which ultimately cost them money in the long term. To make the monetization process quick and get more profit, they place all the different kinds of ad formats on their website at once. Unfortunately, that’s not how it works. Plus, if you go this way, then you’re doing more damage to your website in the long run.

Here are some side effects of using this exact monetization strategy:

  • You won’t be able to test different ad formats and find the right combination for your website.
  • People who visit your website will be extremely annoyed by too many ads and might even abandon your website. Thus, it will decrease your CPM drastically.
  • Your website’s user experience will be ruined. And you might lose your current audience.

So, what should you do in this case? Well, the best strategy to test each and every ad format one by one to see which works best.

Losing Monetization Opportunities By Not Using Anti-ad Block

Monetization mistakes: not using anti-ad blocks.
Image Credit – PropellerAds

A lot of publishers ignore the anti-ad block feature on their website. And this is costing them a lot of money even though they don’t realize it.

First, you need to understand that showing ads on your website is a totally legal way of making money and you’re not intruding anyone’s right. So, there is nothing wrong with monetizing your website’s traffic by showing them ads.

However, many publishers still aren’t using the anti-ad block feature on their website. The primary reason for this is the fear that Google would penalize their website if they use the anti-ad block. But that’s not true.

The anti-ad block doesn’t break or twist any terms and laws of the search engines and they’re totally ethical. So, your website won’t face any risk.

So, if you’re seeing your website’s profit or ad impressions to drop, it’s time to put the anti-ad block feature on.

Monetization Mistakes: Getting The Stats All Wrong

Too many people put more emphasis on the average CPM to measure their success. But that’s not the right way to figure out if you have been successful or not. The right way to figure out your monetization technique’s success is to look at how much money you have made from your efforts.

While it’s true that CPM is very important and you should definitely look to increase it, it just shows you the current trend and it can change anytime. Instead, what you should be paying attention to is your website’s daily traffic, the bounce rate, and most importantly, how much money you’re actually making.

So first, take a close look at your profit’s stats and then look to increase your average CPM. Moreover, you must also look at the CPM by country instead of the overall CPM and act accordingly.

Messing Up With The Ad Scripts And Putting Ad Tags Everywhere

Ad scripts
Image Credit – Bannersnack Blog

Now, let’s talk a little about the technical part of placing ad formats and monetization of your website.

Some webmasters expressed their dissatisfaction with the current ad tags and choose to alter the ad scripts. Reason? They just want to boost the performances of their ads and make more money. But it rarely works.

In fact, the opposite tends to happen. The altered scripts totally stop working, the anti-ad block doesn’t work well, and other technical troubles show up one after another. And as a result, the publishers lose a lot of opportunities to monetize their web traffic and lose out on a lot of potential profit.

Another mistake we see many publishers make is putting the same one tags on multiple of your websites. But that’s a big mistake. Let’s say you have created an ad tag for your website X. Now, this ad tag has been generated specifically for the website X. So, if you use the same ad tag for the other websites too, then it won’t be able to perform as good as in website X since it was never optimized for other websites.

As a result, your ads will perform poorly and you’ll lose money.

Therefore, make sure that you never alter the ad scripts and generate the separate ad tags for each in individual website.