As the digital marketing landscape continues to evolve, brands are consistently seeking new ways to stand out and engage their audience. Among various online marketing methods, display advertising remains a crucial part of many businesses’ strategies. This article takes a closer look at some examples of successful display ad campaigns that have truly made their mark. These examples serve as lessons in creativity, relevance, and the persuasive power that drives exceptional results in display advertising.
Old Spice: The Man Your Man Could Smell Like
Old Spice’s “The Man Your Man Could Smell Like” campaign was a major success, largely due to its creativity and humor. The display ads featured the now-iconic Old Spice Man in various scenarios, always ending with a clever punchline. This campaign successfully repositioned the brand, making it relevant and appealing to a younger demographic. The ads were visually striking, memorable, and viral, creating a significant buzz online.
Airbnb: Live There
Airbnb’s “Live There” campaign took the idea of personalized ads to a whole new level. By leveraging user data, Airbnb created a series of display ads featuring locations that users had previously shown interest in. The ads were designed to look like enticing postcards from these locations, enticing users to book their next vacation. The campaign was a hit, proving the power of personalization in display ads.
Nike: Just Do It
Nike’s “Just Do It” campaign is one of the most successful and long-standing ad campaigns in history. Their display ads consistently feature high-quality images of athletes in action, overlaid with their simple yet powerful tagline. These visually stunning ads work because they inspire viewers, resonate with their target audience, and stay true to the brand’s core message of motivation and perseverance.
Coca Cola: Share a Coke
Coca-Cola’s “Share a Coke” campaign was a global success, introducing personalized Coke bottles with names on them. The accompanying display ads showcased people sharing a Coke with their friends, using names common in the ad’s target geography. The campaign was a huge success due to its personal touch, promoting sharing and togetherness.
Slack: Work Happens
Slack’s “Work Happens” display ad campaign brilliantly captured the product’s value proposition. Using a mix of humor and relatability, the ads depicted common workplace scenarios where Slack could help streamline communication. This campaign stood out for its clever use of humor, clear messaging, and compelling visuals, demonstrating the power of understanding your audience’s needs and pain points.
Conclusion
Great display ads, like those in these successful campaigns, are more than just visually appealing. They effectively communicate a brand’s value proposition, resonate with their target audience, and inspire action. Whether it’s through humor, personalization, inspiring visuals, or a strong, clear message, these examples show that creativity, context, and conversion are key to creating display ads that leave a lasting impression and drive outstanding results.