Display ads are usually among the primary methods that bloggers use to monetize their sites – whether it is through social media or their blogging sites. Starting with display ads is simple and straightforward, and can also be truly productive over the long run. So, in this article, we’ll be telling you all about display ads and how you can use them to the best capacity to increase your revenue.
Should You Be Putting Up Ads In Your Blogs?
A lot of bloggers are reluctant to put display ads on their blogs since they are constantly worried that the ads might make a negative impact on their readers and diminish their user experience. While on the other hand, many bloggers view ads as a way to earn great money with almost little to no maintenance.
If you are looking for a solid answer, we would say that you should definitely go for ads if you are looking for an easy way to earn money. On the off chance that you are selling a product or another business, regardless of whether through affiliate marketing or through your own digital marketing techniques, at that point we would ask you to be cautious while implementing them on your website. Why? Because when you are selling something through an advertisement, your reputation is also directly linked with that of the product owner. If by any chance your user’s experience with the advertised product turns out to be sour, it might impact your reputation in the clients’ eyes and thus eventually in the market too.
How To Start Earning Through Display Ads
The simplest method to set up ads on your blog is by joining an advertisement organization. Google AdSense is the most notable and used promoting network that both newbies and some experienced bloggers use. However, there are a lot drawbacks to it and that is why more and more website owners turn to other alternatives such as ForeMedia.
How And When Does An Advertising Network Accept You?
Well, to begin with, you need to apply to various advertising networks for getting their ad featured on your blog or website. Besides this, you may even need to show whether or not you are eligible to earn that income. In a few cases, you may also have to give a Google Analytics report of your traffic to help the advertising networks decide whether or not they should tie-up with you.
Most advertising networks that are situated in the US demand to see a larger part of US-based traffic. They prefer to tie up with only those sites that have enough amount of long and unique content. Based on what many bloggers have to say, the advertising networks look for at least 20 long articles with high visit rates before considering you. And last but not the least, they are inclined towards those sites that have a steady flow of new, unique and well-rounded content. This way, they can be assured that their investment won’t go to waste.
How Is Display Ad Income Calculated?
There are a couple of ways in which advertising networks measure the amount of cash they owe you. The most common and also the most used way is known as CPC: Cost per click.
Google AdSense pays on a CPC premise, which means they will pay you for every individual who clicks on the advertisement they put on your site. Google utilizes relevant advertisements, and some are worth a lot more than others. For instance, a law and insurance ads are worth much more than an ad that talks about clothing or lifestyle. Thus the cost per click on a blog having law and insurance ads will be worth much more than maybe a lifestyle blog or an art and craft blog.
One important thing to keep in mind while going for Google ads is that you can never click on your own ad – whether unintentionally or intentionally to increase the click rates. It is completely against Google’s terms of service and doing any such thing can get you completely thrown out of the program.
All this being said, it is also important to note that you may not be able to falsify your clickthrough rate, but the one thing you can do is work on the ad placement. You should always try and figure out the best placement for the ads so that they can catch the eye of the visitors and thus increase your clickthrough rate organically. For this, you can place the ad in a place where the user needs to scroll down the screen so that there remains no chance that your users miss it out. Or the ads that remain constant on the screen, also known as sticky ads, can be a great solution for you.
Other advertisement organizations, such as ForeMedia, pay you based on the number of site visits. The organization advises about the ad placements and how often the promotions show up.
How Long Before The Money Starts Coming Into Your Account?
Most advertising networks have a common payment schedule of around 30-60 days after the advertisements show up on your blog on a monthly basis. To be honest, this is much faster than the usual 3 to 6 months waiting period for affiliate marketing programs and also works well with many bloggers.
Will You Really Make Good Money from Display Ads?
Many people are still skeptical about multiple displays of ads on their blog page, mostly worried about the user experience. But the fact is, publicizing has been around for quite a long time. We don’t see it vanish into thin air any time soon. Even with a generous rise in the number of influencers and social paid content, the companies do not want to reduce their recall value to the customers. So, a straightforward way to make money with ads is to bring in traffic.
Our advice for new bloggers is to push as hard as possible to get your traffic to 25,000 visits every month so you can join a reputed advertising network.
As a new blogger, it might all seem a bit overwhelming to you. But, if you are really looking for a way to earn money without having to look into some additional task as such, then display ads are surely your best choice of doing so.