In today’s digital age, people are consuming content and engaging with businesses across multiple devices. However, the battle between mobile and desktop users has been ongoing for years, and 2022 is no exception. As we continue to see an increasing number of mobile users, desktop users are not to be underestimated, and businesses need to adapt to meet the needs of both.
Examining User Behavior
Mobile users have been steadily increasing year over year, with mobile traffic surpassing desktop traffic in recent years. This trend is expected to continue, with a projected 72.6% of all internet users accessing the web via mobile devices by 2025. In addition, mobile users tend to spend less time on a website than desktop users, with an average session duration of just over two minutes.
On the other hand, desktop users tend to have longer session durations and engage more with websites. Desktop users typically spend more time researching products and services, completing forms, and making purchases. They also tend to have a higher conversion rate than mobile users, likely due to the larger screen size and easier navigation.
Trends to Watch Out for
As we move into 2022, several trends are emerging that will shape the behavior of both mobile and desktop users. Firstly, there is a shift towards more personalized experiences, with businesses leveraging data to provide tailored content to users. Secondly, there is an increased focus on voice search, with more users turning to virtual assistants like Siri and Alexa to perform searches. Lastly, there is a growing interest in augmented reality and virtual reality, which could revolutionize the way users interact with businesses online.
Implications for Businesses and Marketers
In order to succeed in the competitive online landscape, businesses need to tailor their strategies to the needs of both mobile and desktop users. This means optimizing websites for mobile devices, such as ensuring fast load times and responsive design. It also means leveraging data to provide personalized experiences and investing in voice search optimization.
For desktop users, businesses should prioritize a seamless user experience, such as easy navigation and intuitive design. Desktop users tend to engage more with websites, so businesses should focus on creating a clear path to purchase and optimizing forms for conversion.
Conclusion
The battle between mobile and desktop users will continue in 2022, with both sides presenting unique challenges and opportunities for businesses and marketers. By examining user behavior and trends, businesses can tailor their strategies to meet the needs of both groups, ultimately driving more traffic, engagement, and conversions.