Native ads display has become an increasingly popular way for publishers to monetize their websites. In this blog post, we’ll explore the different types of native ads display and help you determine which is the right fit for your website.
What Are Native Ads Display?
Native ads display is a type of online advertising that blends in with the surrounding content on a website. They are designed to be less intrusive and more relevant to the user than traditional banner ads. Native ads display can come in various forms, including in-feed ads, recommendation widgets, and sponsored content.
Types of Native Ads Display
- In-Feed Ads
In-feed ads are native ads that are placed within the content feed of a website. They are designed to blend in with the surrounding content and appear as though they are a natural part of the website’s content. In-feed ads typically consist of a headline, description, and image or video.
- Recommendation Widgets
Recommendation widgets are native ads that are placed in a widget or module on a website. They typically appear at the bottom or side of a page and offer suggested content to the user. Recommendation widgets often feature a mix of sponsored content and organic content.
- Sponsored Content
Sponsored content is native ads that are created by the advertiser and appear on a publisher’s website. The content is designed to be informative or entertaining and is typically relevant to the publisher’s niche. Sponsored content can come in various forms, including articles, videos, and infographics.
Benefits of Native Ads Display
- Improved User Experience
Native ads display provides a better user experience than traditional banner ads. They are designed to be less intrusive and more relevant to the user. This leads to higher engagement rates and increased trust in the publisher.
- Higher Engagement Rates
Native ads display tend to have higher engagement rates than traditional banner ads. This is because they blend in with the surrounding content and are less disruptive to the user experience. Users are more likely to engage with native ads display because they feel like a natural part of the content they are consuming.
- Increased Revenue
Native ads display can help increase revenue for publishers. They offer a way to monetize their content without interrupting the user experience. Additionally, native ads display often has higher click-through rates and conversion rates than traditional banner ads.
How to Choose the Right Native Ads Display for Your Website
- Consider Your Audience
The first step in choosing the right native ads display for your website is to consider your audience. What type of content do they consume? What are their interests? By understanding your audience, you can choose native ads display that is more likely to resonate with them.
- Determine Your Goals
What are your goals for using native ads display? Are you looking to increase revenue, engagement, or both? By understanding your goals, you can choose the right native ads display format that aligns with your objectives.
- Choose the Right Ad Network
There are many native ad networks to choose from, including Google AdSense, Taboola, and Outbrain. Each network has its own set of requirements and features, so it’s important to do your research and choose the one that best fits your needs.
- Test and Iterate
Once you’ve chosen your native ads display format, it’s important to test and iterate. Monitor the performance of your ads regularly and make changes as needed. Test different ad placements, images, and headlines to see what works best for your audience.
Conclusion
Native ads display can be a powerful tool for publishers looking to monetize their content while providing a better user experience. By choosing the right format, understanding your audience, setting clear goals, and testing and iterating regularly, you can maximize the effectiveness of your native ads display and increase your revenue.